Project Overview

Client: Speculative Brand (Personal Project)
Industry: Beauty & Skincare (Cosmetic Packaging)
Timeline: 4 weeks (2026)
My Role: Brand Designer

Process

I began with rough sketches to explore the wordmark and packaging form, alongside a moodboard built around temple interiors, bridal gold jewelry, stacked coins, a brass bell, and metallic textures. This shaped my direction early on metals as something rich and ornamental, not just a raw material.

Finding the Concept

The name "Elemental" was the real starting point. It kept pulling my references back toward chemistry and the periodic table the idea of a product being reduced to its purest, most essential form. Once that connection clicked, it became the organizing idea for the whole identity rather than just a decorative motif.

Iteration

I went through multiple rounds of logo and layout iterations testing different ways to reference the periodic table (icons, textures, illustrated elements) before landing on the most literal and effective solution: treating each product's SKU like an actual element entry, complete with a boxed symbol and atomic number. This felt more honest to the concept than a decorative interpretation, and it solved a practical problem too giving the brand a built-in system for differentiating products.

Mockups & Brand Assets

From there, the material story followed naturally. Silver, Gold, and Copper became the first three products real metals, each with their own distinct cap finish and accent color, letting the range feel cohesive as a family while staying easy to tell apart on shelf.